Branding as good as the products you design

Experienced brand strategy and brand execution for outdoor and lifestyle products.

Building brands that customers will love to love.

BOLT was created to collaborate with like-minded outdoor & lifestyle design professionals to bring branding expertise to their work that is on par with their skills.

Where’s the brand?

Great products don’t always have an obvious brand story. Assuming the product concept was born from a genuine place, it probably just needs to be uncovered or clearly organized.

Bolt-on branding

You can invent a killer product but lack the time, discipline, or resources to create a brand that is on par with the quality of your work.

No more finger in the wind

Defining your products’ brand strategy will inform the creative work and guide the overall business as it grows, ensuring your customers become raging fans.

Get real

Once the brand’s story is clear, a visual identity can be created to launch and drive the brand.

How fit is your brand?

Answer 20 questions, and we’ll send you a personalized report with feedback tailored to your specific needs. It’s quick and free.

High Velocity

Working with a few clients at a time, BOLT can deliver in weeks vs. months.

Top Notch

20+ years of experience, winning a fair amount of awards along the way.

OCD

Stay involved in the process to ensure you have a killer brand.

“We worked with Bolt to help one of our clients create their foundation brand work, including brand name, logo and story.  Erik nailed it and came up with such a great package that really brought the whole brand to life.”

Mike Fisher
Creative Director, WERX Design

“Besides always showing up with great work, Erik is fun and easy to work with. Around here, he’s known as Easy-E.”

Nick Doyle
Owner, Nick’s

“Erik was the keystone in our rebranding initiative. He had an entire vision for what the new name and rebranding would look like across the entire organization, and he made the design flexible enough to adapt to our other needs.”

Lisa Hatchadoorian
Executive Director, Museum of Art Fort Collins